How to Get the Most Out of a Business Event

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As I recently ran an evening networking event in London I thought today’s post would be a great reminder of how to get the most out of any business event you attend. So why should you make the effort to attend a business event? There are 4 main reasons. You can learn new skills You […]

The Anatomy of The Perfect Squeeze Page

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Today we’re talking about marketing and on the operating table I’ve placed a squeeze page (or lead capture page) for us to dissect. You must have heard the old internet marketing mantra that “the money is in the list” and the main role of a squeeze page is to build your list. Here at Shift […]

How To Create A Professional Video Even Spielberg Would Be Proud Of …

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As we enter a new dawn of multimedia, it’s more important than ever to use video in your marketing. Let the power of your message go viral. As speakers, a video should (in theory!) be easy for you. So, let’s look at how to make your videos look slick and professional. Our resident video expert […]

Customer Service Tips: How to Handle Customer Complaints!

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In Shift we pride ourselves on providing excellent customer service. Our motto is simple but effective – we want to leave the customer in a better mood than how we found them. So I thought I would share our 7 point plan for handling customer complaints:

Networking Tips: Why You Need To Network!

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I bet you’ve heard the old saying . . .your network is your net worth. In other words, who you hang out is a reflection of where you are right now in terms of career and finance. Are your friends and colleagues high achievers, entrepreneurs, millionaires and massively successful people with a vision and a purpose? In short, are they the people you aspire to be?

The Importance Of Passion In Selling

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When I am stood up on stage I always try to speak from the heart and connect with the audience in this heart-felt way. And funnily enough, when I bring my heart into my speaking, it always follows that my sales increase!

So my number one tip to new speakers is . . . follow your passions!