As we enter a new dawn of multimedia, it’s more important than ever to use video in your marketing. Let the power of your message go viral. As speakers, a video should (in theory!) be easy for you.
So, let’s look at how to make your videos look slick and professional. Our resident video expert Daniel Coffey has stepped in here to provide a few top video tips:
Practice to be a Pro
What is the mood and energy of your message? Music is a great way of livening up the video, particularly at the beginning and end and is an extremely powerful way of turning a standard “monologue video” into something that draws people in and makes them want to watch. Fade in and fade out with music and your video is suddenly 100 times more dynamic. There are some caveats to music usage though.
Use copyright free music
Get the volume mix right – too loud and you can’t be heard, too quiet and the music won’t work.
Use copyright free music!
Think about the mood the music creates and match it to your message
Use copyright free music!!
Promote like a Pro
Once you have filmed your video and edited it you want people to watch it. So sign up to youtube for your very own account and upload your video(s) there. Place a graphic at the bottom of your video with your website link on it where the client can find more information about you.
Use relevant keywords on youtube to help your video to be found
Post your video on your Twitter account
Post your video on your Facebook account
So there are my top video tips. Has anyone else got any tips to add to this? I’d love to hear from you!
I agree with Enza- practice, practice, practice.
Of equal importance to the quality of video (maybe more important) is sound quality. Investing in a good microphone or a camera with good sound can improve the overall effect, and results, from the video.
I want to add a tipp a learnt just recently from Tom Breeze:
Put your URL in the 1st line of youtube’s description – so there is a clickable link from youtube to your site.
Great tips Jo. I have a stand up banner, so when filming have placed that behind me.
@Rebecca. For editing, I use Camtasia, but they also have a free version called Jing