The Anatomy of The Perfect Squeeze Page

Today we’re talking about marketing and on the operating table I’ve placed a squeeze page (or lead capture page) for us to dissect. You must have heard the old internet marketing mantra that “the money is in the list” and the main role of a squeeze page is to build your list. Here at Shift […]

7 Steps To Help Your Business Stand Out From The Crowd

Starting a business is relatively easy. You know what you want to provide, you plan it out and you start advertising and selling. Staying in business however, is that much harder. It can be really difficult to be heard above the noise of your competitors. Everyone seems to be shouting their wares… and potential customers […]

4 Steps To Attracting More Blog Traffic

It is a challenge attracting traffic to your blog posts. You spend time putting out well written posts, then feel disappointed if your analytics show you that hardly anyone is reading them. I’ve discovered that there’s a certain type of blog post that often attracts a LOT more traffic. So today, I want to share […]

It Is Important To Have Good Credibility!

In your speaking business, one of the key areas you must be focusing on is your credibility. Without it, you won’t be trusted and you’ll find you’re a) not getting gigs, and b) not making sales from stage Why is it important to have good credibility? To become that “sought after person” who people are […]

6 Sources Of Blog Topic Inspiration

Do you ever sit down to write a blog post and feel as if  your mind has emptied of all the interesting blog topics you could be writing  about? I’m talking about that feeling of “Writer’s Block” that  paralyses many business owners and holds them back from keeping on top of their  blog… or even […]

What Makes A Great Business Card?

A great business card is an asset to your business, but it’s difficult to know which details to include. So what makes a great business card? Your business card gets passed to your new contacts as a long term reminder of briefly meeting you in person… are you leaving your prospects with a good impression […]