In your speaking business, one of the key areas you must be focusing on is your credibility. Without it, you won’t be trusted and you’ll find you’re a) not getting gigs, and b) not making sales from stage
Why is it important to have good credibility?
Look back through your life… anything you’ve done in the past that has contributed to you being the expert in your topic, becomes a very good reason why people should listen to you.
Make a list: what activities or experiences from your background can add to your credibility today?
Another very important factor is your profitability. This is especially true if you’re doing multi-speaker events, where you’re sharing profit etc with the host. Promoters want to know that you can actually make sales.
Being able to show you can sell from stage will add to your credibility. Make sure you always track and record your results from gigs… conversion rates and amounts. Having strong profitability will get promoters’ attention.
Integrity and authenticity
Always focus on forging and maintaining good relationships with any promoter you have worked with. It’s really vital that people can trust you.
Credibility is all about establishing and maintaining trust.
Another really quick and easy way to get credibility is through the use of testimonials. If you can get a good testimonial from a high profile person, that will go a long way to establishing your credibility and positioning you as the expert.
Students’ success stories
If you’re a trainer who educates people, then the success stories of your students is the best thing that you can use to promote your own credibility.
What one thing can you do this week to start building your credibility? How about spending some time pulling your testimonials together?
The sooner you start building your credibility, the sooner you’ll find more and more promoters and audiences will want to work with you!