The Anatomy of The Perfect Squeeze Page

Today we’re talking about marketing and on the operating table I’ve placed a squeeze page (or lead capture page) for us to dissect. You must have heard the old internet marketing mantra that “the money is in the list” and the main role of a squeeze page is to build your list. Here at Shift […]

Your Personal Brand: It’s All About Image!

When it comes to speaking, we like to think that what we say and how we say it is more important than what we look like and how people see us. . .

But the truth is that people do judge us by our appearance and by our offstage behavior.

When you are portraying an image that fits in with your brand, you will have the audience in a place where they’re going to be very receptive to what it is that you’re talking about.

Marketing Your Seminar: Seminars For Business

How to market your seminars is one of the greatest obstacles I find with people starting out in the public speaking business. But once you overcome this, you’ll be increasing your bottom line profits as you run full to the rafter events and seminars.

Where Does All The Money Go? How to Manage The Cash Flow in Your Business

It seems there’s a lot of you out there hungry to know how platform speaking can skyrocket your profits. So, let’s look at how to manage your money  Our GM, Donna Powell has stepped in here to provide a few tips for managing cash flow in your business. So often in business people talk about […]

Why YOU Need To Network

“Your network is your networth”.  In other words, who you hang out is a reflection of where you are right now in terms of career and finance.  Are your friends and colleagues high achievers, entrepreneurs, millionaires and massively successful people with a vision and a purpose?  In short, are they the people you aspire to […]

Scarcity and Celebrity

When you are just one amongst very few you can command a far higher price for the service you provide. The more specialist you become, the higher your premium. Think about narrowing down your topic. Or – Narrowing down your niche.