The Anatomy of The Perfect Squeeze Page

Today we’re talking about marketing and on the operating table I’ve placed a squeeze page (or lead capture page) for us to dissect. You must have heard the old internet marketing mantra that “the money is in the list” and the main role of a squeeze page is to build your list. Here at Shift […]

3 Key Steps to Managing Business Debt

Debt can often be seen as something to be feared and avoided at all costs. It can feel like a huge weight around your shoulders, pulling you down and preventing you from moving forward. In business, debt is something that can’t always be avoided but, if used wisely, it can allow you to actually move […]

Is Your Ego Getting In The Way Of Your Business Success?

It takes courage and self belief to be an entrepreneur. To successfully run your own business you need an ego; otherwise you wouldn’t have ever taken the risk and started out on your own. But a couple of years in, how healthy is your ego now? Is it still driving you and your business forward… […]

Business Needs and Wants – What Do You NEED To Do?

With every day that passes, you are making decisions about your business. Whether you are choosing business cards and opting for the latest software, or deciding to focus on marketing or further education, you are making decisions that will affect your business. But with only a few windows of activity available to you each day […]

Reignite Your Business Passion and Purpose in 6 Easy Steps

If you want to be successful in business, it is essential to stay motivated and passionate about your work. However, that is sometimes easier said than done… especially when your motivation takes a nosedive and you’re drowning under those mundane day-to-day tasks. Whether you need to reignite your own business passion or that of your […]

5 Steps to Faster Decision Making, With Less Pressure and More Choice

Decision making is a natural part of your everyday life and it’s great to have the luxury of time to think about your answer. But time isn’t always on our side. Sometimes you have to make a crucial decision and you’re fresh out of time. Knowing how you react when your back is up against […]