How to reduce the number of unsubscribers from your email list

In any business your database or list of subscribers is one of your most valuable assets – you’ve added your sign up box to your website (haven’t you?) you’re sending out regular newsletters of tasty tidbits of content and you are monitoring your email newsletter reports to keep track of your open rates. But then […]

How to add value in your client relationships

Happy Valentine’s Day! Today is the international day of love and while we are focused on showing our loved ones what they mean to us, let’s not forget about our clients too. What are you doing to make them feel special? If you’re not adding value in your relationships what is to stop them going […]

How To Be The Go To Person In Your Niche

When you are seen to be the go to person in your niche your celebrity stock rises and your visibility increases. How to become the go to person is something all speakers need to figure out so as to attract regular gigs. The first stage to becoming a go to person is to define your […]

Speaking at Events: Hosting Your Own Client Gathering

One of the easiest ways to get started in your speaking career is to create your own opportunities by hosting an event yourself. Unless event planning is your speciality you’ll probably want to keep things simple at this stage. Why not host a VIP gathering for your clients and their contacts? Giving your event a […]

How to Fill a Room…

I recently got this comment from an extremely frustrated speaker: “Dear Joey, The more I listen to you talk about how successful your 1-day speaking events are, the more incapable I feel. You get hundreds of people in your room but when I recently ran a preview night for my 1-day workshop only 12 people […]

The Anatomy of The Perfect Squeeze Page

Today we’re talking about marketing and on the operating table I’ve placed a squeeze page (or lead capture page) for us to dissect. You must have heard the old internet marketing mantra that “the money is in the list” and the main role of a squeeze page is to build your list. Here at Shift […]