Market trends necessitate us always staying on top of what your audience wants – at all times during the year. It’s all about matching your audience to your market.
- What you are delivering must match up to the people in your audience
- If they’re not your target market – you won’t sell
- It is possible to make sales from an audience that’s not your target market – but it’s so much easier when they are.
- Even if you are a terrible speaker – you will make money – if you have the right match.