In this article, Shift’s General Manager, Donna Powell, looks at how best you can serve your customers
Warning! The information contained in this article could make you rethink your entire sales systems…
How Many Hoops Are You Making Your Customers Jump Through?
Or in other words, how easy or how difficult is it for your customer to buy your products or services from you?
Think about all the purchases you’ve made online in the last week, month or even year.
You may have encountered a sales system so effortless you were barely even aware you were buying something.
Alternatively, you may have stumbled across a sales system so awkward and time-consuming that made it impossible for you to buy anything!
Which would you prefer for your business?
The Most Successful Companies Do This
This is how important sales systems are.
There are many different components to a successful sales system and one aspect of these that we’ll look at now is customer service.
Well, apart from the product, your customers get something else out of buying from you – this is their customer service experience.
What About Your Business?
Let’s look at an example:
If you want to make it easy for customers to buy from you, AND your customers expect it to be easy then do you actually know how easy it is?
If a part of your business goals is to make it easy for people to purchase from you then you will want to think about these things.
Look honestly at where you are spending your time. How much more time do you need to put into your sales systems, particularly the customer satisfaction. Why not make a point of looking at your sales systems. Start to shift your focus towards sales. And choose one thing you can start implementing now.