By Joanna Martin If your amazing presentation and no-brainer offer doesn’t see a crowd rushing to buy from you… what other ways can you invite your audience to take immediate action when you are selling from stage? The answer is to use scarcity… the art of inviting quick action by offering additional bonuses or special […]
Are You A Lion Or A Leopard? | Your Unique Story
By Joanna Martin Lions are beautiful, majestic creatures… and let’s be honest, you wouldn’t fail to spot one coming towards you. But how about when the same lion is out hunting with its pride? 30 or 40 of these imposing creatures together… where only their size separates one from another. How obvious would it be […]
How To Use Tear Sheets In Your Direct Mail Campaigns
Selling From Stage | Upsell, Downsell
By Joanna Martin I’d like to ask you a question… when you are selling from stage, do you have alternative products available… at premium and entry level price points? Are you making it easy for your customers to buy if your first offer isn’t quite right for them at this time? Think about this for […]