Selling From Stage | Using Scare(c)e Tactics To Increase Your Sales

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By Joanna Martin If your amazing presentation and no-brainer offer doesn’t see a crowd rushing to buy from you… what other ways can you invite your audience to take immediate action when you are selling from stage? The answer is to use scarcity… the art of inviting quick action by offering additional bonuses or special […]

What Does Your Out Of Office Message Say About You?

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By Joanna Martin Many business owners use an out of office auto responder message when they are away from the office for any length of time. In fact, it’s good practice, because it lets senders know they may not receive a response for a while, and directs them to any of your team members who […]

Are You A Lion Or A Leopard? | Your Unique Story

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By Joanna Martin Lions are beautiful, majestic creatures… and let’s be honest, you wouldn’t fail to spot one coming towards you. But how about when the same lion is out hunting with its pride? 30 or 40 of these imposing creatures together… where only their size separates one from another. How obvious would it be […]

How To Use Tear Sheets In Your Direct Mail Campaigns

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By Joanna Martin Are you using tear sheets in your direct mail campaigns? Maybe I should re-phrase the question… do you know what tear sheets are and how much impact they can have on getting your speaking business ‘out there’? When I talk about tear sheets, I am often met with a lot of blank […]

Selling From Stage | Upsell, Downsell

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By Joanna Martin I’d like to ask you a question… when you are selling from stage, do you have alternative products available… at premium and entry level price points? Are you making it easy for your customers to buy if your first offer isn’t quite right for them at this time? Think about this for […]

Your Speaking Gigs | To Fee Or Not To Fee

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A question I’m often asked by speakers is whether or not to charge a fee to promoters who are booking them to speak at their events. At this point I should point out that some of the bigger event promoters will NEVER pay a speakers fee… and in some cases will be negotiating a proportion […]