By Joanna Martin
So, what is it that makes you stand out from the pride? How will your prospective customers recognise
you as the person they must work with?
The answer my friend is… your story.
We all have a unique story. You’ve no doubt heard mine… the junior doctor whose young patient passed
away that led me on a journey through drama school, into personal development and onto making $500k in 3 months with no database when I started selling from stage.
Now trust me when I tell you this (I’m a doctor after all!) – it’s your story of your journey that sets you
apart from your competitors.
No two people will ever have the exact same story… or have experienced life in an identical way.
Have you given any thought to sharing your personal story in your marketing? At least… telling the story
of the events in your life that have brought you to your business now?
If you have, well done. You’re already taking bold strides in your journey towards dominating your niche.
If you haven’t taken any time to build your story yet, I invite you to give it some serious thought.
Consider the twists and turns in your life that have developed your passion and expertise for what you
Recognise your uniqueness and don’t be afraid to share your story. People buy from people don’t
forget… just as long as they can recognise you in the crowd!
Why are you so passionate about helping your clients? What events in your life have brought you here
today? I’d love to hear from you in the comments area below.