Selecting a niche market can be really confusing for some people. It’s easy to see that you need to select some form of niche market, in order to focus your marketing and targeting. But, if you’re meant to help many people, aren’t you then cutting off those people outside your niche? Does this not go […]
7 Steps To Help Your Business Stand Out From The Crowd
Starting a business is relatively easy. You know what you want to provide, you plan it out and you start advertising and selling. Staying in business however, is that much harder. It can be really difficult to be heard above the noise of your competitors. Everyone seems to be shouting their wares… and potential customers […]
Public Speaking Tip: The Vital Importance of Niche
You have no doubt heard you should find a niche for you business- but do you understand the difference between a “niche” and a “topic”? They are wildly different yet so many people confuse them. In this video, captured at this Saturday’s event I explain why it is so important to appreciate the difference and […]