Every year the producers of the X Factor TV series receive a deluge of applications from hopeful candidates, all vying for attention and hoping to shine in front of the live audience. Whether we end up cheering for them or disliking them, the ones that really capture our attention have large personalities, are quite often […]
How To Grow Your List Through Speaking
Should You Accept Every Speaking Gig You Are Offered?
Recently these similar two questions have been asked of me by several of my clients… so I thought I’d answer the questions here where you can all benefit from my responses; Question #1: “Jo, I’ve been offered a speaking gig several hours away, should I accept it?” and Question #2: “ I’ve been offered a speaking gig […]
Little Known Publicity Secret Revealed: Your Local Paper Can Make You Local Money!
So often when people think of publicity and getting their names in the media, they think of national TV, major daily newspapers or high rating radio. And all these outlets are great – no question. But there is an often overlooked ‘poor cousin’ in the media world which can yield HUGE results for speaking businesses.
How to reduce the number of unsubscribers from your email list
In any business your database or list of subscribers is one of your most valuable assets – you’ve added your sign up box to your website (haven’t you?) you’re sending out regular newsletters of tasty tidbits of content and you are monitoring your email newsletter reports to keep track of your open rates. But then […]