The importance of bringing your passion to the stage is probably the most powerful piece of advice I can give to you as a speaker. You should always try to speak from the heart and connect with the audience in a heartfelt way.
When you bring your heart into your speaking, it follows that your sales will increase too. And even though this isn’t necessarily about trying to create more sales, your goal should simply be about being passionate about what you do.
Nobody can be more passionate about your business than you are. After all, you are a speaker because you want to share YOUR message, and have a duty to reach out and serve your audiences far and wide.
Bring your child self into your sales
Think about it. Children are some of the best sales people around, not because they know all the tips and tricks on creating a masterful close, but because they are undeniably passionate about their view point and their outcome.
They will not take no for an answer and they are not afraid to show that they care.
Likewise your passion for your product, service or message will shine through over and above any techniques you learn. I’m not saying don’t learn the techniques: you must. But technique without passion is fruitless.
Passion on stage comes from being passionate about what you do in life… it comes from you believing in your message.
The Attractor Factor
In the book “The Attractor Factor“, Dr. Joe Vitale cites a study where a group of 1500 people were given the option of joining two groups. Group A was a group of people who were going to pick a career they believed was going to be a practical way to make a lot of money and then they were going to follow their passions after they made enough money.
1,255 people joined Group A.
Group B was a group of people who were going to pick a career that they were interested in and passionate about andjust trust that the money would come. Only 245 people joined Group B.
20 years later there were 101 millionaires out of the 1,500 people who signed up for the study. 100 of the millionaires came from group B, the group of people who followed their passions and just trusted that the money would come.
Only 1 out of the 1,255 people who picked a career because they believed it was a practical way to make a living actually became a millionaire.
This study shows that you do not need to have a plan or know how you are going to make money by following your passion. All you need to do is to follow your passion.
Remember the great Dr. Martin Luther King Jr. said,
“I have a dream . . !”
He did not say:
“I have a plan.”
The key to your passion:
Discover what you are passionate about. You may already know this exactly. What is it that lights you up? How can you use this passion in your sales presentations?
Try asking yourself some of the following questions to connect with your passion:
- What did you love to do as a child?
- What do you love about your product or service?
- Why do you want the world to know about it?
It’s clear that living from your heartfelt passion will not only give you a sense of purpose in your business… and on stage – but it will also attract more abundance to you.
There’s no more compelling call to action from an audience’s perspective than watching someone come from a place of true authenticity and love. Forget about getting ‘it’ right next time you speak, just try connecting more with your passion in your next presentation and see the effect you have on the audience.
How can you introduce more of your passion into your next speaking gig? Please leave me a comment over on the blog to share your thoughts or reflections on a time when you’ve experienced real passion from a speaker – and what effect it had on the connection you felt with them and their message.