I recently received an email from one of my clients who ran an event that didn’t convert well on the day. She wanted to call and follow up with everyone who attended… but felt unsure of how to approach these calls without coming across as pushy.
So, I am incredibly excited to introduce Catherine Watkin, a sales expert and member of our Lifestyle Business System program as our guest blogger today… in her post, she shares her 8 tops tips for non pushy telesales to help you convert more sales post event.
Over to you Catherine….
The ideal outcome of a live speaking event is to have your customers commit to buying your offer on the day while they are their most excited and connected to their vision.
But the reality is that many don’t. There are things they need to check out, people to speak to, or they simply have a longer decision-making strategy and will never sign up on the day no matter how compelling your sales pitch.
One client of mine gets a consistent 10-20% conversion from sales from their one-day event which increases to 40-50% from telesales calls in the week following. Now that’s a big difference – does it make you wonder how much you are leaving on the table?
But of course this raises the question, how to make follow up telesales calls to people who attended your event without seeming to be pushy?
Do you make follow up calls after your events to encourage more sales? What difference have you noticed this makes to your overall conversion rates? Do you have any other useful tips that you can share? Please comment below and share.