As a speaker, the first key area that you need to really always be focusing on building is your credibility. 

What is Credibility?
Credibility is the way that your market perceives you and it’s vital to be credible to them.

Why Is It Important To Have Good Credibilty?

Because your audience needs to trust you and promoters need to trust you.  Event planners need to trust you.  If you want to be in demand for speaking engagements then you need to be a sought-after person.

First and foremost, that means you need to be trustworthy.  You need to have a story to tell, have a reputation behind you and be credible.  Now, there are lots of ways of establishing and working on building your credibility.

What Should You Focus On To Build Your Credibilty?

  1. Story
    Look at your background – what’s in your background becomes a really good reason why people should listen to you.
    What is it in your background that gives you some credibility?
  2. Results
    Another part to your credibility is your results – things that you’ve personally achieved in your life.
    My credibility is based around how I made over $1.25 million in my first 12 months as a professional speaker.  That has credibility!
    We refer to this kind of credibility statement as a “hook”—it’s a hook that instantly captures people’s attention.  It captures their imagination and they get excited!
  3. Profitability
    Another very important factor, especially if you’re doing multi-speaker events, where you’re doing affiliates, and you’re sharing profit etc with the host, is you need to also be a profitable speaker.  Promoters want to know that you can actually make sales.  That’s yet another thing that will add to your credibility.
  4. Make sure that you constantly track and record your results!

  5. Integrity and Authenticity
    Always focus on maintaining good relationships with promoters, event planners, and people that you’ve worked with in the past.  That’s a really vital part of it….  So that people can trust you.  Credibility is all about establishing and maintaining trust.
  6. Testimonials
    Another really quick and easy way to get credibility is through the use of testimonials. 
  7. Media Endorsement
    Another way of building credibility is 3rd party endorsement from the media.  So if you’ve been in the newspapers, magazines, and so forth, you can use that resource as part of your armour of credibility.
  8. Success of Students
    If you’re an educator and you’re teaching people, then it’s really good to use the  success of your students, because that’s probably the best thing that you can use to reflect your own credibility.

Always look at building up credibility in order to become attractive to promoters and other presenters.

So, I’ve given you lots of useful tips here.  What one thing can you do this week to start building your credibility?  Could it be trying to get some media endorsement?  What about getting those testimonials together?  Or even working on your bio to strengthen your hook?  The sooner you start building your credibility, the more promoters and audiences will want to work with you!

91 Responses to “How To Get Your Audience To Trust You”

  1. You completed a number of good points there. I did a search on the topic and found most people will consent with your blog.

  2. Quite a beautiful website. I just finished mine and i was looking for some ideas and you gave me a few. May i ask you whether you developed the website by youself?


  3. Happy New Year 2011! What a well written article buddy. Thanks Unfortunately I’m experiencing issue with your rss feed. Unable to subscribe to it. So anybody else facing identical rss feed trouble? Anybody who knows please reply. Thnkx

  4. I just wake up from bed and I am already reading your articles. It signifies something! Very useful materials. Thnkx!

  5. Great job here. I definitely enjoyed what you had to say. Keep heading because you undoubtedly bring a new voice to this subject. Not many people would say what youve said and still make it interesting. Properly, at least Im interested. Cant wait to see extra of this from you.

  6. hey i simply just want to say that this stuff never gets old, love it, carry on the great info, its better reading this than working for a living, cheers

  7. I am impressed, I have to say. Very rarely do I see a blog that is both educational and entertaining, and let me tell you, you have hit the nail on the head. Your thoughts is outstanding; the matter is something that not a lot of people are speaking intelligently about. I am very happy that I stumbled across this in my search for something relating to it. Happy New Year 2011!

  8. You lost me, pal. I imply, I suppose I get what youre expressing. I recognize what you’re declaring, but you just seem to be to have ignored that you just will discover some other individuals within the globe who search at this concern for what it truly is and would most likely possibly not agree with you. You might be turning away several of people today who could quite possibly are already fans of the net internet site.

  9. All the times I tried to quit smoking, I failed. If electronic cigarettes are are banned by the FDA, I will go back to cigarettes. Which is bad for me and everyone else around me.

  10. How are you I was trying to find some useful information about careers advice as I am due to graduate soon. I really enjoyed Your bog and will come back again soon.

  11. Happy New Year! An awesome share, I just given this onto a student who was doing a little analysis on this. And he in fact purchased me breakfast because I discovered it for him… smile.. So let me reword that: Thankx for the treat! But yeah Thanks for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If possible, as you become expertise, would you mind updating your blog with more details? It is highly helpful for me. Big thumb up for this blog!

  12. Hi there. I am very pleased I came across this web site, I truly discovered you by mistake, whilst I’d been searching Bing for another thing, Anyway I am here now and would just like to thanks a lot for the wonderful website posting as well as a all round appealing web site (I additionally like the theme/design). I have saved it and also subscribed to the RSS feeds.

  13. A very usefull note – Thank you very much I hope you dont mind me blogging about this website on my forum I will also leave a linkback Thanks

  14. You are not the common blog writer, man. You definitely have something important to contribute to the World Wide Web. Such a outstanding blog. I will come back again for more.

  15. It’s actually a nice and helpful piece of info. I’m glad that you shared this helpful information with us. Please keep us informed like this. Thanks for sharing.

  16. I am very content that I stumbled across this article. I will certainly be back. I wish you dont mind I will blog with reference to this post on my astonishing Angstaanvallen blog. What theme do you use? Cheers

  17. I am really content that I have found this article. I will absolutely be back. I hope you will not mind I will blog with reference to this post on my astonishing Angstaanvallen website. What theme do you use? Regards

  18. Man! It’s like you read my mind! You seem to know a lot about this, like you wrote the book in it or something. I think that you can do with some pictures to drive the content home a bit, besides that, this is great blog post. A outstanding read. I will certainly be back.

  19. After study a few of the posts on your site today, and I really like your way of blogging. I bookmarked it to my bookmark internet site list and will be checking back soon. Please check out my web site also and let me know your thought.

  20. Hey! That’s a extremely nice post. I’m very sure I will recommend it to my co-workers.In the event you put up more posts please e-mail them to me.

  21. Thankx so much for this! I have not been this thrilled by a blog post for a long time! You have got it, whatever that means in blogging. Anyway, You’re certainly someone that has something to say that people should hear. Keep up the good job. Keep on inspiring the people!

  22. Oh my goodness! a tremendous article dude. Thanks Nonetheless I’m experiencing subject with ur rss . Don’t know why Unable to subscribe to it. Is there anybody getting similar rss problem? Anybody who knows kindly respond. Thnkx

  23. My brother recommended I might like this website. He was entirely right. This post truly made my day. You cann’t imagine simply how much time I had spent for this info! Thanks!

  24. This is certainly a great post; it had been quite informative. I search forward in reading considerably more of your respective perform well. Also, I created guaranteed to bookmark your web pages so I can arrive back again later 🙂

  25. Hi there, I found your blog via Google while searching for first aid for a heart attack and your post looks very interesting for me.

  26. Good day! You some sort of expert? Great message. Could you inform me tips on how to subscribe your site?

  27. I have read a few of the blog posts on your blog now, and I truly like your style of blogging. I tag it to my bookmark site list and will be checking back soon. Pls check out my web site too and let me know your opinion.

  28. I keep listening to the news speak about getting free online grant applications so I have been looking around for the best site to get one.:)

  29. I used to be more than happy to seek out this internet-site.I wished to thanks in your time for this wonderful read!! I undoubtedly enjoying every little bit of it and I have you bookmarked to take a look at new stuff you blog post.

  30. Hi, I’ve found your post very attractive for me to read, so lots of thanks for it. I have bookmarked you. I sense this site shows an excellent blogger and perfectly informed on the matter.Appreciation all round!

  31. Quite possibly really happy we stumbled all around this post. I’m going to easily be back. If only you are likely to not really mind Achieve write with regards to this post on my astonishing blog. What theme don’t you use? Cheers

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>