As a speaker, the first key area that you need to really always be focusing on building is your credibility. 

What is Credibility?
Credibility is the way that your market perceives you and it’s vital to be credible to them.

Why Is It Important To Have Good Credibilty?

Because your audience needs to trust you and promoters need to trust you.  Event planners need to trust you.  If you want to be in demand for speaking engagements then you need to be a sought-after person.

First and foremost, that means you need to be trustworthy.  You need to have a story to tell, have a reputation behind you and be credible.  Now, there are lots of ways of establishing and working on building your credibility.

What Should You Focus On To Build Your Credibilty?

  1. Story
    Look at your background – what’s in your background becomes a really good reason why people should listen to you.
    What is it in your background that gives you some credibility?
  2. Results
    Another part to your credibility is your results – things that you’ve personally achieved in your life.
    My credibility is based around how I made over $1.25 million in my first 12 months as a professional speaker.  That has credibility!
    We refer to this kind of credibility statement as a “hook”—it’s a hook that instantly captures people’s attention.  It captures their imagination and they get excited!
  3. Profitability
    Another very important factor, especially if you’re doing multi-speaker events, where you’re doing affiliates, and you’re sharing profit etc with the host, is you need to also be a profitable speaker.  Promoters want to know that you can actually make sales.  That’s yet another thing that will add to your credibility.
  4. Make sure that you constantly track and record your results!

  5. Integrity and Authenticity
    Always focus on maintaining good relationships with promoters, event planners, and people that you’ve worked with in the past.  That’s a really vital part of it….  So that people can trust you.  Credibility is all about establishing and maintaining trust.
  6. Testimonials
    Another really quick and easy way to get credibility is through the use of testimonials. 
  7. Media Endorsement
    Another way of building credibility is 3rd party endorsement from the media.  So if you’ve been in the newspapers, magazines, and so forth, you can use that resource as part of your armour of credibility.
  8. Success of Students
    If you’re an educator and you’re teaching people, then it’s really good to use the  success of your students, because that’s probably the best thing that you can use to reflect your own credibility.

Always look at building up credibility in order to become attractive to promoters and other presenters.

So, I’ve given you lots of useful tips here.  What one thing can you do this week to start building your credibility?  Could it be trying to get some media endorsement?  What about getting those testimonials together?  Or even working on your bio to strengthen your hook?  The sooner you start building your credibility, the more promoters and audiences will want to work with you!

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