Every year the producers of the X Factor TV series receive a deluge of applications from hopeful candidates, all vying for attention and hoping to shine in front of the live audience. Whether we end up cheering for them or disliking them, the ones that really capture our attention have large personalities, are quite often […]
There are times when you aren’t able to sell from stage… and often I hear from clients who fear that the gig may not be worth their time if they are unable to generate any income from it. Of course, the lifeblood of your business is sales… but to make more sales, you need to […]
Recently these similar two questions have been asked of me by several of my clients… so I thought I’d answer the questions here where you can all benefit from my responses; Question #1: “Jo, I’ve been offered a speaking gig several hours away, should I accept it?” and Question #2: “ I’ve been offered a speaking gig […]
So often when people think of publicity and getting their names in the media, they think of national TV, major daily newspapers or high rating radio. And all these outlets are great – no question. But there is an often overlooked ‘poor cousin’ in the media world which can yield HUGE results for speaking businesses.
In any business your database or list of subscribers is one of your most valuable assets – you’ve added your sign up box to your website (haven’t you?) you’re sending out regular newsletters of tasty tidbits of content and you are monitoring your email newsletter reports to keep track of your open rates. But then […]
When you are seen to be the go to person in your niche your celebrity stock rises and your visibility increases. How to become the go to person is something all speakers need to figure out so as to attract regular gigs. The first stage to becoming a go to person is to define your […]