Welcome to the Challenge.
And a big thanks to everyone who is commenting so I don’t feel like a goose doing this for no reason! When I asked on Facebook whether I should go ahead and do all this free training I had nearly 106 people (in various forums) say “Yes please, count me in!” So I’m grateful that people are chatting back to me now. It was getting lonely there for a minute!
So- to today’s video. In response to Gareth, Rebecca, Alison and many others who have said that one of their biggest challenges in their business is “Clarity on the Message” I filmed this little piece for you.
Newbies and Seasoned Pros alike miss this crucial piece. And the shame of it all is that this is the Foundational Stone upon which your entire business is based. I go into lots more detail in my book- The Presentation Profits Blueprint (get a free chapter here) but there’s a handsome intoriduction to the concept in this video.
Your 5 Minute Project for Today
(Yes- you could have clarity on your message within the next 5 minutes if you’re ready to be decisive.)
Take pen in hand and answer the following questions:
1. What are you passionate about?
2. Who are your target market? (when it comes to choosing a target market think “inch wide, mile deep” as my marketing coach Mal Emery used to tell me. “Everyone who wants to change their life” is not a target market- and will keep you broke!!)
3. What is your target market’s biggest problem?
Once you have answered these questions you can articulate your “Promise”: the founding stone upon which you base your whole business. Some examples:
“You know how menopausal women suffer endlessly with hot flushes, mood swings and all of the other rubbish? Well what we do is show women how to not just survive, but thrive through menopause WITHOUT drugs” Dr Maura McGill
“You know how most speakers a great on stage but rubbish when it comes to making money? Well what we do is show speaker’s the step-by-step to making 6 or event 7-figures a year as a professional speaker.” Shift Speaker Training
“You know how much information there is out there about making money online, it can be quite overwhelming. Well what I do is show people how they can get started making money online with simple down-to-earth advice” Yaro Starak
Write your comments and questions below
If you’ve articulated your promise- your core message- post it below for feedback and support from others. If not, share where you’re up to and we’ll see if we can help!
See you tomorrow!
PS Remember the Competition: on the 5th of March I’ll be reviewing the video responses to the Challenge. All you need to do is shoot a short 2 minute video on what you’ve got, or what you’re up to. I’ll choose my favourite and the winner will receive 2 FREE TICKETS to my Presentation Secrets Event in London or Australia (you can see the details here); plus a signed copy of my new book which I’ll be launching in March. Good luck!