Questions to Ask Yourself About Your Audience
There Are 4 Key Questions You Must Ask Yourself Before You Settle On a Niche For Your Speaking.
In the last blog article we determined if anyone is actually looking for information related to your topic and we looked at strategies such as Google Adwords and speciality magazines.
This week, the second key question to ask yourself before you settle on a niche is….
Are They Spending Money?
Are the people in your niche willing to spend money on your topic?
Here’s another way of explaining it.
Here’s three easy ways you can determine whether your niche has money to spend:
- Market Research the People: Ask those you know personally. You’ve got your niche, you’re passionate about it and hopefully you have a community around you of other people who also share your passion. These are your market! Ask them if you sold a product that did “x” would they buy it, and for how much?
- Market Research the Product: Are people already selling to them? For instance (come up with an example, either the menopausal women or something new.)
- Are People Advertising to Them?: As a general rule you can assume that if people are advertising to a group – that group is buying the product. You can measure this easily on the Google Keywords Tool I showed you last time.
Now you’ve got your niche and established you have a market, in the next article we’ll be looking at how you can access this market.
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