- You can create a product by speaking and recording it
- You then never have to run the event again (if you don’t want to)
- You can use the recording for lead generation
- Do the same thing by recording a webinar or recording a teleseminar
- Start thinking of your seminar as research to find out what products to create
- Use your seminars to close sales on your Packs, Products, and Mentoring Programs
- Never run a seminar just as a product in and of itself
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