Starting a business is relatively easy. You know what you want to provide, you plan it out and you start advertising and selling. Staying in business however, is that much harder. It can be really difficult to be heard above the noise of your competitors. Everyone seems to be shouting their wares… and potential customers […]
Give Your E-zine The X Factor Treatment
Every year the producers of the X Factor TV series receive a deluge of applications from hopeful candidates, all vying for attention and hoping to shine in front of the live audience. Whether we end up cheering for them or disliking them, the ones that really capture our attention have large personalities, are quite often […]
Building A List | Converting Subscribers Into Clients
How To Construct Emails Your Readers Want To Open
It feels like one of life’s impossibilities as a business owner… you’ve grown a fabulous community and you want to stay in touch with them regularly. You know your content is great, but it’s a constant battle to beat through the obstacles that stop your well crafted communications actually being read by your intended recipients. […]