Give Your E-zine The X Factor Treatment

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Every year the producers of the X Factor TV series receive a deluge of applications from hopeful candidates, all vying for attention and hoping to shine in front of the live audience. Whether we end up cheering for them or disliking them, the ones that really capture our attention have large personalities, are quite often […]

How To Grow Your List Through Speaking

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There are times when you aren’t able to sell from stage… and often I hear from clients who fear that the gig may not be worth their time if they are unable to generate any income from it. Of course, the lifeblood of your business is sales… but to make more sales, you need to […]

What Makes A Great Business Card?

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A great business card is an asset to your business, but it’s difficult to know which details to include. So what makes a great business card? Your business card gets passed to your new contacts as a long term reminder of briefly meeting you in person… are you leaving your prospects with a good impression […]

Should You Accept Every Speaking Gig You Are Offered?

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Recently these similar two questions have been asked of me by several of my clients… so I thought I’d answer the questions here where you can all benefit from my responses; Question #1: “Jo, I’ve been offered a speaking gig several hours away, should I accept it?” and Question #2: “ I’ve been offered a speaking gig […]

What Does Your Out Of Office Message Say About You?

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By Joanna Martin Many business owners use an out of office auto responder message when they are away from the office for any length of time. In fact, it’s good practice, because it lets senders know they may not receive a response for a while, and directs them to any of your team members who […]