There are 7 Key Elements to a Profitable Sales Presentation.
These 7 Keys are spelled out here assuming you will make a sale at the end of your presentation. But these same 7 Key Elements are will work even if you are not closing a sale.
You can use these same 7 steps with a little creativity to inspire someone to book in for a one on one consultation or to get your prospects contact details to add to your database.
All the principles are the same.
But right here I focus on sales presentations – because once you can do that- you can do anything!
Before I share these 7 steps the first thing you need to do however is be really clear what action you want your audience to take at the end. This is not about getting you a round of applause remember – this is about getting you more business. So what do you want them to do?
Do you want them to:
- Buy your product or service on the spot?
- Book in a consultation with you or one of your sales people?
- Join your mailing list?
Get really clear in your mind what the outcome from the sales presentation is and then it’s as simple as these 7 key elements:
- Create Connection:
Become a welcome guest and inspire trust and responsiveness in your audience.
- Get Permission To Do Your Thing:
Demonstrate credibility and earn the right to be speaking to your audience by illustrating your past results as powerfully as possible.
- Engage with Your Content:
Decide on the action you want the audience to take, and craft the backbone of your presentation with this end in mind.
- Establish a Need:
Create dissatisfaction in your audience by illustrating where they are vs where they want to be.
- Reveal the Product and Build Tension:
Give a benefit driven description of your product.
- Make a No-Brainer Offer:
The most important part of your sales presentation – package up your product with bonuses, and ensure you create urgency and take away risk
- Invite Immediate Action:
Finish powerfully with a commanding invitation to buy.
For Your Next Sales Presentation, Try This!
If you have products and services you’re passionate about then in your next sales presentation make a commitment to yourself that you will follow these 7 steps. See what a difference it makes to your presentation. Become a speaker who influences action, not just a speaker gets a round of applause.