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  • Every seven minutes you need to elicit a state change in your audience
  • It can be with a MASSAGE, a HIGH FIVE or a turn to your neighbour to say something complimentary and fun
  • In order to know when to do this you can have a reminder on your autocue or just watch your audience’s faces for that glazed look.
  • People can only absorb content for so long before they need a shift in state and since you are ‘leading your audience’ it is your job to
    ‘lead their state’ – otherwise they’ll do it themselves!
  • Use state changes to keep your audience alert, focussed, and receptive to your content.

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