Making the time to develop your voice increases your ability to emotionally move roomfuls of people and in turn increases your conversion rate. Public speaking is an area with the potential to make a lot of money so it makes sense to invest time on your voice. Remember….
Your voice becomes your money-making machinery.
Developing your voice also:
Builds your confidence on and off stage
Having a strong and powerful voice builds and carries your confidence to every member in your audience.
There are two sides to this coin:
- It’s your voice that will give you away if you’re not confident.
- A confident voice will cause you to feel more confident in your presentation and in yourself generally.
So with a good strong confident voice you’re going to really make that lasting impression we are after. It is a positive feedback loop.
It enables you to perform and create whilst on stage
A powerful and flexible voice gives you the ability to create the most incredible moods. These are the moments where it is just you and the audience, hanging on your every word, feeling your every nuance.
Your voice enables you to create a full palette of moods:
- Conspiracy: “shhh- don’t tell anyone but…”
- Expectation: “when all of a sudden, you would not believe it…”
- Pain: “It was the most heart-wrenching decision I had ever had to make…”
- Elation or hysteria: “I was stunned, rapt, we were wildly celebrating…”
- Seduction: “As I looked at the options, I could tell there was really no choice but to…”
You name it…with your voice, you can create it.
When you become a master of creating mood in your audience, what happens is you become a master of the emotional journey of your audience.
A salesperson who is in control of the emotional journey of the person in front of them can control the action they take on that journey…and there you have it – “sales” in a nutshell. This is why sales from public speaking is so powerful. You’re not just converting one person, you’re converting hundreds!
When you can control the emotional journey of your audience you can control the action they take on that journey.
So, next time you stand on stage with the aim of making sales, why don’t you spend some time focusing on creating mood in your audience and then see what happens when you take them on an emotional journey. You never know what magic might happen to your conversion rate!