How well is your networking paying off for you? Do you secretly fear that spending valuable hours attending events is never going to give you any referrals and you’re wondering if all the effort is worth it?
If you’re attending the formal style of networking events that require you to stand up in front of the group to share your story, I’d urge you to practice what you will say before you arrive. The benefit of practicing is that you can make the best use of your limited time… and it takes some of the pressure off you when you’re in the room.
Passion and excitement
You are the person who is most passionate and excited about what you do in your business so let that come over when you talk. If you speak with passion, your fellow networkers will pick up on this and will feel drawn to you. You know how they say that when you see someone smiling, you want to smile too… it will be equally difficult for people to not be inspired when listening to you speak with passion.
Thanks Jo, I’ve just joined a weekly business networking group, and from this quick read have decided to use something visual every week, whether that be a DVD cover of a new product, a printed testimonial with a photo, or just an image which represents my ideal client – the visual I’m sure will help me stand out from the crowd and attract more of what I want.
Appreciate the tip!
Since a high percentage of my Patient demographics are women I have to be comfortable…even if I am the only Male in the room, like I was last week. Actually being the only Male in the room often makes the whole networking much easier…because women are so much better at the whole thing.
Funny how you can be having a great time building relationships and at the end everyone remembers they are there to get a SALE…so out come the cards…and the spiel…this is when I just make it simple by saying…”If you have Feet, come see me and we will talk over any problems”. It only works if you are a Podiatrist though…
It is more fun sharing stories, finding interesting people with a long term approach in mind rather than a short term sale…we love to do business with someone we connect with. I bumped into a guy I have been getting emails from for a long time (Gideon Shalwick)… the networking interaction brought me one step closer to a sale.
I think you do need to share cards around though as otherwise how do you refind a person you are building a relationship with? Unless there is a catalogue of everyone who attended an event available.. we did a great practical Networking training session with Heather White about a year ago at the European Professional Womens’ Network in Nice, France.. she showed us how to judge when to enter a closed circle, what to say when you enter that circle to feel at ease, how to make sure you talk to the people you really want to talk to, how to leave a circle gracefully, and most important of all how to build a relationship and NOT try to make an instant sale..
Great to hear from you. That session sounds amazing. So how DO you decide when to enter a closed circle? We all want to know!!
Sharing cards is great, but I find thrusting them into people’s hands without having made an energetic impact is next to useless and a waste of paper and money!! So there’s a happy medium there huh?
Hope France is lovely
Love your “elevator pitch” Colin!
You’re welcome Shelley. Hope it goes well!