Questions to Ask Yourself About Your Audience Part 4

There Are 4 Key Questions You Must Ask Yourself Before You Settle On a Niche For Your Speaking. 

In the last blog article we looked at some easy ways of accessing your niche.

 
This week and in the final part of our series, the fourth key question to ask yourself before you settle on a niche is….

Do They NEED Your Information or WANT it?

This question will often have a subtle answer.  However it will need some attention because the answer will have a direct impact on the success and EASE of growing your speaking business.

Imagine a child of 2 years old…..

Imagine your small child has an ear infection.  It’s extremely painful and she needs to take some medicine.  But the medicine tastes horrible.

If you gave her a choice of chocolate milkshake or medicine which would she choose?

Most 2-years would choose the milkshake.  And unfortunately, most adults are the same!

Why else is it that most people will buy a big plasma screen television before getting the car serviced?  The car NEEDS a service, but they WANT the tv.

You’re going to find it so much easier to grow your speaking business if you are speaking about something people really WANT.

Example:  Does a doctor need to learn life/work balance?

Absolutely!  Do they want to?  No.  Not usually, not unless they’ve had a massive stroke or heart attack or some other big wake-up call.

Do they want a holiday?  Hell, yes!

You get the picture?

Try to create your speaking business around what your niche want rather than what they need.

72 Responses to “Public Speaking Tips: Choosing a speaking niche part 4”

  1. whats up there, see I am unable to say that I do agree as you, specifically the final half, I’ll to state that you just put effort in your blog. It is refreshing to vew this.

  2. whoah this blog is excellent i love reading your articles. Keep up the great work! You know, a lot of people are hunting around for this info, you could help them greatly.

  3. I positively like this post, i did not materialize a a load of the things that you posted in here. i ahve much more callow dope with regard to these topics and topics related to it. some people may boon it immutable to understadn the english argot but i on it rather gentle after the solitariness that has make to be what is todays policy.

  4. This site seems to recieve a good ammount of visitors. How do you get traffic to it? It offers a nice unique spin on things. I guess having something authentic or substantial to give info on is the most important thing.

  5. Hullo, a fantastic article buddy. Thanks However I’m having trouble with the RSS feed. Dont know why Fail to subscribe to it. So anyone else getting similar rss feed issue? Anyone who knows kindly reply. Thnx

  6. That is the appropriate blog for anyone who desires to search out out about this topic. You notice a lot its nearly laborious to argue with you (not that I truly would need…HaHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, simply great!

  7. Incredible article! It absolutely was pretty inspirational, so I enjoy your tough be effective! I am going to make positive to share this with a handful of good friends who I know would like it.

  8. Generally I do not post on blogs, but I would like to say that this post really forced me to do so! really nice post. financial help

  9. I try to fight these totally negative verdicts on the Democratic Party, but Im sure others saw this over at Josh Marshalls and its almost more embarrassing than maddening certainly deserves an airing on Marcs blog, since its so in line with his pessimism but coming from a long-time staffer watching the Beltway Dems running in circles and showing their worst.

  10. hey – my first time on this blog and i just had a desire to say hello and thanks for keeping it alive !

  11. Heya i’m for the first time here. I found this board and I find It really useful & it helped me out a lot. I hope to give something back and help others like you aided me.

  12. Can I make a suggestion? I think youve acquired one thing good here. But what if you added a couple hyperlinks to a web page that backs up what youre saying? Or maybe you can give us something to look at, something that would join what youre saying to something tangible? Only a suggestion.

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>