How To Use Tear Sheets In Your Direct Mail Campaigns

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By Joanna Martin Are you using tear sheets in your direct mail campaigns? Maybe I should re-phrase the question… do you know what tear sheets are and how much impact they can have on getting your speaking business ‘out there’? When I talk about tear sheets, I am often met with a lot of blank […]

The Importance of Choosing Your Niche

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You need a Niche an inch wide and a mile deep You must start with a small and specific group of people Once you become the King or Queen of that niche – Then you can expand If you try to go too wide at the start you won’t get anybody The smaller and more […]