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  • How do you choose a topic that people are hungry for?
  • Most people have something they are passionate about or they have a feeling of injustice or need.
  • The problem is that you have to match your passion with the market
    1. What is your passion?
    2. What are people interested in?
    3. Who do you want to speak to? Corporate? Small Business? Parents?, Graduates? etc..
    4. What is their biggest problem?
    5. How does your passion solve their problem??
  • You can still sell your passion – just use it to solve your clients problem.

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