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Feature Article: Sales Letters That Fill Seminars- The Big Idea!
… with guest contributor – Pete Godfrey
Sales letters that fill seminars is a BIG subject; too big for this small article. However, I’m going to give you one big tip to take on board that almost guarantees your next event is a sell out. And look, I’ve been a copywriter for the past 10 years. Tens of thousands of people have gone to seminars because of the words I’ve written. So frankly, I know a thing or two about this subject… might pay to listen up.
Understand this: It doesn’t matter what kind of seminar you are running; from an Intro Night workshop to new prospects to a multi-day event to your own Tribe; your seminar needs one BIG thing to make it a success.
It needs a BIG Idea!
Every seminar needs a great theme to capture the attention and interest of the intended market. It’s got to be exciting! Dramatic.
The BIG idea can also be your bonuses or prizes. Cars and Holidays are popular; however the main thing is to match the prize to the market.
There are too many same old, same old seminars at the moment. There is no clear cut distinction between them; no compelling reason to choose one over another. Even worse, there are no REAL, exciting personalities behind these events. Everyone is so damn politically correct it makes me cringe. They’re so nice they are BORING.
Don’t you be one of them! If you want a profitable seminar, come up with a BIG Idea, backed up with a BIG Bribe, and infuse your promotion with personality.
That’s how you put bums on seats. That’s how you ensure your next event is a sell out!
***
Pete Godfrey, AKA the Wizard of Words, is a Copywriter and Sales Strategist who lives in tropical Mackay North Queensland Australia with his wife, 2 kids and his dog Ben.
His client list contains many of the world’s savviest entrepreneurs. They trust him to write and develop promotions that put money in the bank like clockwork. To see more on Pete, and get his blatantly bias opinions on Life, Copywriting, Marketing and Mind Set, he’s running events around Australia in August check them out: www.ShiftSpeakerTraining.com/petegodfrey
I SHOULD WARN YOU: Pete tells it like it is without the sugar coating. Sensitive souls should not click on the link above.
And remember- Our Ultimate Speaking Resource Members Can Meet Pete “in person” In Our Free Teletraining (Members Only) on Thursday the 6th of August. He will go into detail about his closely guarded “Seminar Sales Letter Secrets” on the call- so get involved.
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