Have you noticed recently how Facebook has been taken over by images? It wasn’t that long ago that your Facebook news feed was a stream of written updates from your connections with the occasional image thrown in.
But now, images are the order of the day… and the explosive growth of Pinterest proves the popularity of images with today’s social media users.
So what does this mean for you?
Hopefully you are already promoting your speaking business on Facebook… but how often are you sharing images with your fans as a Facebook marketing strategy? Have you embraced photographic content and the opportunities they could open up for increasing your reach and raising your profile?
Last week I posted an interesting exercise on my Facebook Page… did you see the maths question I posted? Well, it was a screenshot of a calculation (so it was uploaded as a photo) and my Page Insights show it has been the most popular post on my page… doubling the reach of the previous most seen post.
Let me explain what happened that made it so visible;
Firstly, it was an image
Images show in full on Facebook newsfeeds so the “space” your post occupies is larger than a simple text based posting (which can sometimes get lost in the ‘noise’. An image also attract the eye… grabbing the attention of people who see it in their stream.
It was a question;
What happens when you notice a question posed by one of your connections? Pretty often if you ask an easy, quick to answer question on Facebook, you’ll get people responding. The maths question looked very simple to answer and lots commented with the solution they’d arrived at.
But the answers varied… people were arriving at different conclusions which sparked a discussion.
Discussion = viral possibilities;
Remember, that when one of your Page fans comments on your posts, their friends see this in their newsfeed… and they see the post or photo they’ve commented on.
Their interest is piqued… and they go check out your post too.
So their friends saw your question and that their friend has answered it… so they’ve hopped over and commented with their answer too… and the viral reach of the post grows even more!
In fact, the viral reach of this maths question I posted exceeded the total reach of my previously highest reach post… it’s that powerful.
So, today I invite you to think about how you can be using images in your Facebook marketing and begin testing different kinds of images with your audience to assess which gets you the most exposure.
Remember that you’re marketing your business on Facebook… play around with attention grabbing, conversation openers like the maths question that aren’t necessarily related to what you do… but don’t quit sharing your relevant content.
The variety is good… and your viral posts will also lead more people back to your business page to read your relevant content anyway.
But reaching a bigger audience on Facebook isn’t all about the images… keep the text that accompanies the image to a minimum, and test using different types of questions to see which attract the most comments and likes… or, in other words, the juicy viral exposure.
Do you have any photos taken at your speaking gigs that you own the rights to and can share? Perhaps a photo that caught you in an off moment? In the text that accompanies the photo, maybe invite suggestions for a photo caption?
Have some fun with it… and watch those insights to see how they are working for you.
By the way, if you haven’t connected with me on my Facebook Page yet, please hop over and say hello… don’t forget to click the like button so you get to see all the content I have to share with you.
Have you seen an increase in your Facebook reach through posting photos? How do you use images in your Facebook marketing? If you’re not using images, can you see the possibilities that adding images to your content schedule could open up for you?
