Wowsers. I just realised this morning that I’ve been speaking from stage for around 10 years now! Apart from making me feel quite old it also reinforces just how much experience I’ve had on the speaking circuit . . . I’ve spoken on other people’s stages, I’ve run my own highly successful events, I’ve even […]
The Secret of Success Stories In Your Presentation
There’s nothing more influential than hearing how someone else has become successful to inspire people to action during your presentation. If you had to include ONE presentation skill into your next presentation, make it this one! The key benefits of using success stories are: They hammer home your credibility. They convince your audience that you […]
How To Use Public Speaking To Create Sales
Did you know the one secret ingredient that can make or break an effective and profitable presentation? Luckily it’s an ingredient all of us have but sadly not of all us use effectively. What is that ingredient?! It’s your voice! Take a moment now to recognize the power that your voice has to impact another […]
Presentation Skills: Using statistics to prove your points
I believe that one of the best presentation skills you can have is the ability to deliver “effective presentations”. These are the kind of presentation that don’t just inform, but involve, inspire and move people to action. A core part of moving people to action is that you have to prove and back up your […]
How to Get the Most Out of a Business Event
As I recently ran an evening networking event in London I thought today’s post would be a great reminder of how to get the most out of any business event you attend. So why should you make the effort to attend a business event? There are 4 main reasons. You can learn new skills You […]
The Anatomy of The Perfect Squeeze Page
Today we’re talking about marketing and on the operating table I’ve placed a squeeze page (or lead capture page) for us to dissect. You must have heard the old internet marketing mantra that “the money is in the list” and the main role of a squeeze page is to build your list. Here at Shift […]