4 Tips for Public Speaking: Why Feedback Is So Important To Your Sales

One of the best public speaking tips I can give you is this  . . .

. . .  always seek feedback!

Remember, when you’re speaking in public, either on stage or during a presentation, the aim is to not just to educate but also to leverage your time and bring in extra sales for your business. Selling 1:100 is much more powerful than selling 1:1 . . .which is why getting feedback on your performance can make all the difference to your bottom line profits.

Therefore, feedback is one of the most vital tools that you have at your disposal. You to have to test and measure everything you do. So, as a business owner, you need to measure every promotion you do. As a speaker, you need to measure every offer that you make. The proof is in the measure of your results.

Feedback on your performance can be measured in the following 4 ways:

1. Money:

The most important measure is from a financial perspective. If you seek out feedback on your presentation you can increase your sales conversion rate from a public speaking engagement.

For example, by seeking the appropriate feedback, instead of closing, say, 30% you may increase your conversion to 35% or 40%. Increasing your conversions means bringing in more money. Thus, your business is more profitable and everybody’s happy.

2. Increasing your memorability:

To be memorable is to increase the impact you make on people’s hearts and minds. Seek feedback on your public speaking skills from your audience about how much they enjoyed your presentation, whether it was easy to digest, and what they remember most.

If they remember you and they love your information then they’ll go out and tell their friends about you. This may lead to a purchase down the road. So it is really important that you’ll always be looking to increase your public speaking skills from an entertainment and education perspective as well.

3. Rapport :

Here’s another great sales tip – increase your level of trust and responsiveness you have with your audience. The level to which your audience wants to be involved is a measure of how they are responding to your presentation. The more rapport you have with people, the more profitable your business will be and the more sales you’ll make.

4. Be Real:

This one is the sales tip overlooked and most important. I believe feedback is widely important because it keeps your feet on the ground. Be open and aware. It keeps bathing you in humility. It’s very easy to lap up the accolades. But you are human. So you do need to keep your feet on the ground and your heart in the right place. I think feedback is a very vital part in keeping one humble.

So remember, feedback is in the form of:

• Your conversion rate = $$

• How you affect the hearts and minds of your audience

• Your rapport with your audience

• Be Real

Now It’s Your Turn!

So this week, why not seek feedback on your presentation. If you don’t have any presentations scheduled, maybe deliver it in front of a colleague or friend, or record it so you can listen to yourself back. Feedback is the most powerful public speaking and sales tip I can give you. Be open enough to receive it.